Medical Affairs Spotlight Newsletter

Edition 74: DIA MASC 2027 Call for Abstracts

Almost everyone in Medical Affairs has left a conference session thinking: → “They missed the most useful part” → “Our team has already solved this month’s ago” → “I could have given a waaayyyy better presentation” Okay, conference critic. Your turn. You don’t need a secret qualific...

Aug 07, 2026

Edition 73: Subject Line Workshop and Blog

We have seen MSLs completely transform their email response rates from less than 10% open rates to over 50% by changing 1 thing. And it’s probably not what you think. HCP/KOL access is one of the biggest challenges MSLs face and will continue to face as AI use continues to grow. We see this ...

Jul 31, 2026

Edition 72: Team Growth Goes Viral

That was a big deal. I practiced a lot… because I wanted to make you all look good." That's what a national MSL leader told her team after nailing her presentation at their POA. She could've played it cool. "Oh, it was nothing." Most people do. She didn't. She told the truth. She'd worked hard...

Jul 25, 2026

Edition 71: 4 Worlds of AI & MSLs OneMSL Webinar

In the last 2 weeks, we have heard 3 different hiring managers say they are actively looking for AI skills in interviews. For example, Dave Harper recently joined our Aspire MSL Office Hours to talk about what MSL hiring managers really want. First off, he came prepared with slides and he br...

Jul 18, 2026

Edition 70: Data Dump Bingo

Can we talk about the most exhausting mixed message in Medical Affairs? Seems like every other LinkedIn post says: "Don't data dump. Be an active listener. Have a real conversation." Everybody hits 👍. Those same MSL leaders hand you a 40-slide deck, eight key messages you're required to land...

Jul 10, 2026

Edition 69: Fireworks or Duds

Happy 4th! Last July 4th, Sarah’s husband spent 20 minutes hyping up “the big one” he’d saved for last. Cleared the path. Made everyone stand back. Announced it (as if the neighbors hadn’t already heard him bragging about it all week). He only had one shot. And he was not throwing it aw...

Jul 04, 2026

Edition 68: Congress Follow-Up Agent RISE Workshop

Leaders fight for budget so that MSLs can attend congresses. And then they spend months frantically securing meetings, coordinating executive encounters, aligning with cross-functional colleagues and getting the right people in the right rooms. Then the congress starts, and MSLs are cover...

Jun 28, 2026

Edition 67: Who Cares If They Liked The Training

If you are judging training by whether you or other people liked it, you are probably missing the point. A good workshop can get great reviews and still change nothing. Everyone nods. Everyone says it was helpful. Everyone fills out the survey. Then a month later, everyone is still hittin...

Jun 19, 2026

Edition 66: MAPS AI Webinar Last Chance

Sarah always jokes that she would have killed to have AI when she was an MSL. Very “they don’t know how good they have it.” But underneath the joke is a real fear: Are MSLs becoming obsolete? An HCP can open their phone: → Search OpenEvidence. → Find an answer in seconds. Th...

Jun 11, 2026

Edition 65: Veeva Summit Article

We were standing outside the hotel on the 1st day of Veeva Summit. The GPS was being janky. Boston was being hot and steamy. Patrina says, “I think it’s this way.” Then we saw a woman wearing an orange lanyard. So we followed her. And somehow, that became the perfect metaphor for ...

Jun 05, 2026

Edition 64: Value Framework Workshop

Early 2025, we started getting asked a fair question from VPs of Medical Affairs: How will we know if the training worked? So we took a very logical approach: → We measured the baseline → Delivered the intervention → Measured again → Showed the change Here’s what always happens ...

May 29, 2026

Edition 63: Copilot Researcher Prompts

Recently, a Medical Affairs team asked us to train them Copilot Researcher and Analyst agents. So naturally, we did what we do best. We went bananas on this. We tested them. We prompted them. We ran deep research reports. We tried different Medical Affairs workflows. We compared outputs....

May 22, 2026

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