If you are judging training by whether you or other people liked it, you are probably missing the point.
A good workshop can get great reviews and still change nothing.
Everyone nods. Everyone says it was helpful. Everyone fills out the survey.
Then a month later, everyone is still hitting the easy button and back to old habits.
Insights are still missing the why. Emails are still getting ignored. Second meetings are still hard to secure. Everyone is still data dumping. Internal updates still sound more like activity than impact.
That is the problem.
At LTEN, Brian Groves of Tandem Diabetes said:
“Of course we want people to like our trainings. It’s great if people like your training. Who cares if they hated it if it made them better at their job?”
This!
Whether you are an MSL, an MSL trainer, or a Medical Affairs leader, start asking:
→ What should people do better 30, 60, and 90 days from now?
→ What will be different 6 months from now?
That is how you get the most out of training and how you turn a workshop into a way to get promoted, a stronger team, a clearer value story, or a better case for budget.
Try This After Your Next Training
Use this same standard we use inside MSL Mastery trainings:
We want people to leave with more than a good feeling. We want them to leave with a behavior they can practice, when they should use it, and a way to prove it got better.
Immediately after the session, write a 30-60-90 day “how I or my team will implement these skills” action plan.
Make it concrete:
1. What will I apply?
Choose 1 behavior, not 10 ideas.
2. How will I do it?
Define the exact action, phrase, question, or workflow you will use.
3. When will I do it?
Pick the meeting, update, email, presentation, or planning moment where it will show up.
4. What does success look like?
Decide how you will know it improved.
Use AI to Help Implement Training
Here is a simple prompt you can use after any training:
“Act as a Medical Affairs performance coach. Based on this training topic: [insert topic, agenda or any content you can add], help me create a 30-60-90 day action plan. Include one specific behavior to practice, one real work moment where I should use it, and one way to measure whether I improved. Keep it practical and specific to Medical Affairs.”
Do not leave training with good intentions.
Leave with a plan.
TL;DR
Liked is not the same as learned. A great survey score is not proof of impact.
Before your next training, ask: What should people, or I, be able to do better 30-60-90 days from now?
Then write the plan to make it happen before the energy disappears.
In your corner always,
Patrina, Sarah, Ralph, & Jess
P.S. If you also want training that creates a clearer before-and-after for your team, reply to this email or set up time here.
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