Medical Affairs Spotlight Newsletter

Edition 68: Congress Follow-Up Agent RISE Workshop

Leaders fight for budget so that MSLs can attend congresses. And then they spend months frantically securing meetings, coordinating executive encounters, aligning with cross-functional colleagues and getting the right people in the right rooms. Then the congress starts, and MSLs are cover...

Jun 28, 2026

Edition 67: Who Cares If They Liked The Training

If you are judging training by whether you or other people liked it, you are probably missing the point. A good workshop can get great reviews and still change nothing. Everyone nods. Everyone says it was helpful. Everyone fills out the survey. Then a month later, everyone is still hittin...

Jun 19, 2026

Edition 66: MAPS AI Webinar Last Chance

Sarah always jokes that she would have killed to have AI when she was an MSL. Very “they don’t know how good they have it.” But underneath the joke is a real fear: Are MSLs becoming obsolete? An HCP can open their phone: → Search OpenEvidence. → Find an answer in seconds. Th...

Jun 11, 2026

Edition 65: Veeva Summit Article

We were standing outside the hotel on the 1st day of Veeva Summit. The GPS was being janky. Boston was being hot and steamy. Patrina says, “I think it’s this way.” Then we saw a woman wearing an orange lanyard. So we followed her. And somehow, that became the perfect metaphor for ...

Jun 05, 2026

Edition 64: Value Framework Workshop

Early 2025, we started getting asked a fair question from VPs of Medical Affairs: How will we know if the training worked? So we took a very logical approach: → We measured the baseline → Delivered the intervention → Measured again → Showed the change Here’s what always happens ...

May 29, 2026

Edition 63: Copilot Researcher Prompts

Recently, a Medical Affairs team asked us to train them Copilot Researcher and Analyst agents. So naturally, we did what we do best. We went bananas on this. We tested them. We prompted them. We ran deep research reports. We tried different Medical Affairs workflows. We compared outputs....

May 22, 2026

Edition 62: Value Framework Workshop

You know what drives us a little nuts? When MSLs are told their activity numbers “don’t show impact.” That’s not true. Activity metrics matter. They are a critical component of a great value story. The number of engagements, insights, presentations, and follow-ups gives you something r...

May 15, 2026

Edition 61: AI Personalization

It was Mother's Day 2024. Sarah did what any reasonable, overachieving woman in Medical Affairs does when given the gift of "treat yourself." She bought herself a presentation course. (Her family was... supportive.) But here's what happened next. She went back to Patrina and said, "We have to br...

May 09, 2026

Edition 60: Are You Worth 15 Minutes?

15 minutes. That's all anyone is asking for. A KOL. A hiring manager. A potential mentor. A cross-functional partner who keeps saying "let's find time." And yet, getting that 15 minutes (and deserving it once you have it) is one of the hardest things in Medical Affairs. This week, we're talki...

May 01, 2026

Edition 59: You can't win a race that never ends.

You're running a race. You don't know how far it is. There are no mile markers. No finish line in sight. Do you: A) Sprint full speed and hope for the bestB) Slow down because why botherC) Stop at mile 3, sit on the curb, and question all your life choicesD) All of the above, depending on the d...

Apr 24, 2026

Edition 58: Accountability

AI accountability is knocking on the door. And not in the way you’re thinking. Companies are starting to crack the whip on AI. Not just “try it.” Not just “learn it.” Show the impact. 4 different companies reached out this week. Different teams. Same energy: “We have an AI mandate...

Apr 18, 2026

Edition 57: Clinical Trials Upskilling

When Patrina was doing Medical Affairs strategy consulting, a colleague said: “You know everything about this [referring to clinical trials] because you have a PhD.” ??? Her PhD was in basic research. She had spent exactly zero minutes thinking about clinical trials in grad school. ...

Apr 12, 2026

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