Edition 48: Imposter Syndrome
One of Patrina’s co-presenters for an upcoming conference asked if they could meet. The conference is 2 months away.Â
Patrina’s a last-minute gal, so her first thought was: Why are we meeting already?Â
Then he explained. This is his first big presentation. And he was nervous.Â
They talked...
Feb 06, 2026
Edition 47: Executive Presence
We looked at each other and thought:Â
WHAT. THE. LITERAL. HECK.Â
We were watching an MSL we love present.Â
This guy has the it factor. Smart. Charismatic. Confident. Great smile.  The kind of presence that makes you think, oh this is going to be good.Â
And then he started presenting.Â
...
Feb 06, 2026
Edition 46: Territory Planning
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There’s a big storm coming.
Which means flights might cancel, calendars might implode, and at least one perfectly planned week is about to get a little… creative.
And while we’re not here to talk about the weather, it is the perfect reminder of this:
Territory planning isn’t a travel schedule...
Jan 26, 2026
Edition 45: New Skills Required
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The average professional skill now has a half-life of ~5 years.
Which means half of what made you an effective MSL in 2020 doesn’t carry the same weight today.
Your science still matters.Your relationships still matter.
But the way you’re expected to work?That’s changed.
It’s like showing up t...
Jan 26, 2026
Edition 44: Not Showing Value Feels Bad
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“Patrina, you don’t understand how crappy it feels.”
Sarah exclaimed this one day when talking about the endless discussion around Medical Affairs not showing impact.Â
She’s right. When leadership keeps talking about an inability to demonstrate value, it wears on the people doing the work. Not...
Jan 09, 2026
Edition 43: Let's Stop Talking About Showing Value-And Start Doing It
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Let’s just say what we are all thinking.
We don’t hate metrics.We hate metrics that don’t reflect reality.
And right now, a lot of Medical Affairs metrics are doing exactly that.
Not because MSLs don’t believe in measurement.But because work has evolved and measurement hasn’t.
We didn’t 'guess...
Jan 02, 2026
Edition 42: MSL Mastery 2025 Our Year By The Numbers
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In January, we did something that scared us.
We went all in on MSL Mastery.
No side projects.
No safety net.
Just a decision to spend 100% of our time building something different and innovative for Medical Affairs and trust that it would work.
The first week of January, we signed several t...
Dec 26, 2025
Edition 41: The MSL Holiday Edition Smart Gifts, Smarter AI Hacks
Holiday edition incoming.
Lighter. Practical. Powered by MSL brains on LinkedIn!
No frameworks.No pressure.
Just smart ideas, real opinions, and an AI move that saved hours of Christmas shopping (while still getting work done).
Because that counts as productivity.
Let’s get into it
MSLs Have O...
Dec 26, 2025
Edition 40: LinkedIn Leap Paid Workshop
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You’ve been meaning to update your LinkedIn profile. For months. Maybe even for years. And every time you think about doing it, your brain goes:
“Nope. Not today.”
We totally get it. Updating your LinkedIn always turns out to be way more work than you thought it would be.Â
But here’s...
Dec 15, 2025
Edition .39: Your 2026 Reset Starts Now
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We were NOT ready for this.
When we opened early planning for our 2026 workshop, the response didn’t drip in. It flooded in.And it made one thing very clear:
The Medical Affairs community is DONE running on vibes.You want structure. You want clarity. You want a plan that actually works.
So let...
Dec 15, 2025
Edition 38: LinkedIn Course Black Friday Deal
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KOLs are looking at your LinkedIn. Hiring managers are looking at your LinkedIn.
The only person who isn’t looking at your LinkedIn… is you.
And when you finally do, the reaction is usually:“Ugh. I really need to fix this.”
This week is our Pre–Black Friday Week of Deals (because Sara...
Dec 15, 2025
Edition 37: Competition
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It wasn’t burnout that broke her team. It was brilliance turned inward. Ten overachievers, all wired to win, but no scoreboard left to chase.
“I don’t know what’s going on. My MSL team is incredible, but the competition is starting to feel toxic.”
This MSL lead looked exhausted. She wasn’t tal...
Dec 15, 2025