Leaders fight for budget so that MSLs can attend congresses. And then they spend months frantically securing meetings, coordinating executive encounters, aligning with cross-functional colleagues and getting the right people in the right rooms.
Then the congress starts, and MSLs are covering the booth, attending sessions, walking the posters, capturing insights, managing KOL meetings, and trying to be everywhere at once.
So much work goes into planning and attending congresses.
Everyone comes home sick and exhausted. And the post-congress report still needs to be turned around quickly! Sarah is still traumatized by having to spend days in a hotel room reviewing congress reports.
Crappy post-congress reports aren’t the only spot where congress value starts to fade. There’s another value leak that doesn’t get enough attention:
→ Post congress follow-up
It’s a huge missed opportunity! A generic “great seeing you” email does not carry forward a strategic KOL conversation. The real value is turning one congress conversation into the next meeting, then the next, then the relationship that actually moves strategy forward.
For MSLs, follow-up is where relationship momentum is created.
For leaders, follow-up is where congress investment becomes visible impact.
And this is a perfect AI use case.
It helps Medical Affairs do something that has been very hard and time consuming in the past: combine multiple data sources to create hyper-personalized follow-up. Meanwhile most teams are still using AI for basic summaries.
A post-congress tired human does not have the energy to read through prior emails, congress notes, and booth data to create a personalized follow-up plan. It’s just not happening.
Create Your Own Post Congress Follow-Up Genie Agent
Earlier this month, Patrina showed how you can use an AI agent to pull from your email, congress data, and other data sources to create a post congress follow up plan.
Congress data in → personalized follow up plan out (with email drafts, it’s brilliant)
Come build your own version of this live on July 7 at 6pm CT
In this 60-min hands-on workshop, Build Your Congress Follow-Up Genie AI Agent, we’ll give you the prompt, help you build the agent live, test it with one real HCP/KOL, and refine it so you leave with something ready to use.
This workshop is free for RISE and LEAP community members.
If you aren't an MSL Mastery community member, sign up for the workshop here.
TL;DR
Congresses take too much work to let the value fade afterward. And a congress report should not be the finish line.
AI can help you turn post-congress mess into real follow-up strategy.
Join us for the live workshop to see how.
In your corner always,
Patrina, Sarah, Ralph, & Jess
P.S. Want to get level up your congress skills? Read our article on the 3 areas MSLs must master for congress coverage.
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