Accountability

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Medical Affairs Spotlight Newsletter Edition 20

AI accountability is knocking on the door. And not in the way you’re thinking.

Companies are starting to crack the whip on AI. Not just “try it.” Not just “learn it.”

Show the impact.

4 different companies reached out this week. Different teams. Same energy:

“We have an AI mandate now.”
“We need to show impact.”
“We’re being asked what we’ve actually done with it.”

(We’re not mad about it. This is kind of our thing.)

No one said it dramatically. But you could feel it.

This isn’t optional anymore.

It’s not that people don’t want to use AI. It’s that no one really showed them how to make it real. So it sits in this weird space of:

“I should be learning how to really use AI”
but also
“I don’t even know what ‘good’ looks like yet.”

This newsletter is going to give you different ways to hold yourself AI accountable. No more excuses.

Here’s What Actually Drove AI Adoption

How were we able to get them on the AI train? By showing them small, real wins.

→ Helping write nicer emails
→ Drafting IDPs faster
→ Prioritizing emails

Nothing revolutionary. But it worked. And once people felt that?

They kept going. That’s how accountability builds.

This article explains it perfectly: Using small wins to hold yourself accountable (and get a free progress tracker).

Or try this prompt in Mira:

“Act as a Medical Affairs strategist. Based on how I’ve used AI this week: [describe briefly], identify 2–3 small wins, what impact they had, and one way to build consistency moving forward.”

For Teams Who Don’t Know Where to Start with AI

When we survey teams and ask why they aren’t using AI, the number 1 answer is always: “I don’t know where to start.”

This 4-hr hands-on AI workshop with the DIA is perfect for this. This is not a listen-and-leave session.

It’s laptops open. Build something with AI right now kind of session.

Medical Affairs use cases. Outputs you can actually use.

April 29 @ 10 AM ET

REGISTER HERE

Use code AIMA15 for 15% off. Or register 3 people and get 1 free.

This is how teams go from “we should be using AI” to “we actually are.” And it’s a great way to use those professional development dollars.

Workshop on How to Use AI to Build Accountability Systems

This option is our favorite because it kills two birds with one stone. There’s another kind of accountability we keep hearing about. The “why am I reminding everyone about the same things every week?” kind.

This workshop will help leaders use AI to hold their team accountable. So they don’t have to constantly remind people to do their expenses, enter engagements in the CRM, complete trainings…

From Reminders to Results: AI-Powered Systems for Team Accountability

In 60 minutes, we’ll help you:

→ Spot where accountability is breaking
→ Decide what needs a system vs a conversation
→ Build something you can use right away

April 21 @ 5:00 PM CT

REGISTER HERE

Free for MSL Mastery LEAP members. Get better at holding your team accountable and learn some AI.

TL;DR

AI isn’t a “nice to have” anymore.

→ The mandate is here
→ The pressure is getting real
→ The teams that win will make it visible fast

We are giving you everything you need to move on this:

Track small wins → builds real momentum

Get hands-on fast → DIA AI workshop (code: AIMA15)

Fix broken systems → stop being the reminder engine, start using AI

In your corner always,
Patrina, Sarah, Ralph, & Jess

Upcoming MSL Mastery Events:

Free Webinar: From AI Experiment to Strategic Advantage: Future-Proofing MSL Engagement - Apr 21, 2026 at 12 PM EST
- Speakers: Patrina Pellett & Tom Peddicord
From Reminders to Results: AI-Powered Systems for Team Accountability Workshop (Free for MSL Mastery Community Members) - Apr 21, 2026 at 5 PM CT
Fierce Pharma Engage - Apr 22, 2026 at 2:35 PM
- Speaker: Patrina Pellett, PhD
- Working Group: Level up Your Sandbox Skills: Practice, Play, and Perfect Cross-Functional Collaboration

Fierce Pharma Engage - Apr 23, 2026 at 4:30 PM
- Speaker: Patrina Pellett, PhD
- Panel: AI in Action: Work Smarter, Not Harder in Medical Affairs
Stop Getting Ghosted: The MSL Interview Follow-Up Fix Workshop (Free for MSL Mastery Community Members) - Apr 28, 2026 at 5 PM CT
DIA AI Course (4-Hr Virtual Hands-On Workshop) - Apr 29, 2026
- Speaker: Patrina Pellett, PhD & Sarah Snyder
- Theme: Integrating AI Across Medical Affairs to Boost Efficiency, Clarify & Impact
Veeva Commercial Summit - Boston - May 19-20, 2026
- Join Patrina & Sarah at Veeva Summit: Register with this link & get a free MSL Mastery Workshop
LTEN Annual Conference Workshop - Same Training. Smarter Delivery. 3 Ways to Add AI to Any Session - Jun 15-18, 2026 at Gaylord Palms
- Speaker: Sarah Snyder

For MSL Mastery Community Members:

Aspire MSL Member Led Book Club – Apr 21, 2026 at 5 PM CT
Aspire MSL Office Hours – Apr 22, 2026 at 6:30 PM CT
Aspire MSL Office hours – Apr 29, 2026 at 6:30 PM CT

Edition 58: Accountability

Here’s What Actually Drove AI Adoption

For Teams Who Don’t Know Where to Start with AI

Workshop on How to Use AI to Build Accountability Systems

TL;DR

Upcoming MSL Mastery Events:

For MSL Mastery Community Members:

In Case You Missed One of Our Popular Workshops:

Responses

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