At a cardiology congress last year, one of the MSLs in our RISE Community was assigned to pull together the post-congress report.
She did what most MSLs do- twenty-plus pages of summaries. Every session in her TA. Every competitor is abstract. Every detail.
And just like every other year, leadership skimmed page 2… and never touched it again.
But this Spring at another national congress, she flipped the script. Instead of drowning leaders in information, she distilled it:
- The 3 competitor signals that mattered
- The Phase 3 readout that could change first-line practice
- The themes she heard echoed across multiple KOL conversations
Two crisp pages. Clear, sharp, actionable.
This time, her report didn’t just sit in a shared folder. It got quoted in senior meetings. It shaped the cross-functional strategy. And it put her on leadership’s radar in a way that twenty pages of “coverage” never could.
→ That’s the lesson: leadership doesn’t want more notes. They want intelligence. And the MSLs who deliver it are the ones who rise fastest.
We just published a new blog on this exact challenge: The 3 Parts of Congress Coverage Every MSL Must Master. Inside, you’ll learn how to:
- Prepare with strategy, not summaries
- Capture intelligence, not information
- Deliver reports that drive action, not paperwork
→ Read the full blog here.
Try This in Mira
Want to practice turning raw notes into sharp leadership insights? Copy + paste this into Mira, your 24/7 MSL Mastery assistant:
"Here are my raw congress notes: [paste notes]. Distill these into a 1-page leadership update using the format: What changed, why it matters, and what to watch next."
→ Try it now in Mira.
TL;DR – Congress Coverage That Counts
- Most MSLs bury leadership in summaries.
- The best MSLs deliver insights leadership can't ignore.
- Our new blog shows you how to make your coverage a career accelerator.
→ Read it here.
In your corner always,
Patrina, Sarah, Tom & Ralph
P.S. If you want your team to crank out reports that are actually useful, then reply to schedule a call to learn how the Congress Coverage Lab can transform your team. And if you’re in your first 0–36 months as an MSL, our RISE Community gives you the coaching and support to thrive faster.
P.P.S. Today is the last day the Aspire MSL Program is available at $1,997 for 2025. After today, pricing goes up. Don’t wait.
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