By Sarah Snyder and Patrina Pellett

The Brutal Reality of Congress Coverage

Pre-congress and post-congress meetings can feel like punishment. Imagine being locked in a room, trudging line by line through abstract summaries that could have been pulled straight from the Congress website. It’s tedious, it’s repetitive, and worst of all, it doesn’t add value. If leadership wanted to read the abstracts, they’d read them themselves.

What they actually need is strategic congress coverage: short, sharp takeaways that connect the dots and show why it matters for the company, the therapeutic area, and the strategy. They want to know what to act on now.

For Medical Science Liaisons, this is where careers accelerate. Strong congress coverage makes your boss happy, gets your name in front of leadership, and positions you as the person who can connect science to strategy. That visibility leads directly to new opportunities and faster promotion.

Here are the 3 Parts of Congress Coverage Every MSL Must Master.

Part 1: Pre-Congress — Preparation That Has a Point

Most pre-congress reports drown in detail. They catalog sessions, list abstracts, and create pages no one wants to read. Strategic pre-congress coverage is different.

When you’re assigned sessions, your job isn’t to copy-paste abstracts. It’s to filter for what matters. Which sessions align with your therapeutic area? Which could shift practice or signal competitor positioning? Which deserve leadership’s attention, and which are background noise? That’s what leadership needs to know up front.

This doesn’t mean producing pages of analysis in advance. It means framing what matters in a concise, strategic way so leadership knows where to focus. A two-line note that says, “This Phase 3 readout could reshape first-line therapy in community practice” is infinitely more valuable than pages of abstract summaries.

And don’t forget the human side of pre-congress. This is when KOL engagement planning happens. Mapping out who you’ll meet, where they’re presenting, and what topics are relevant sets you up to make those interactions count later.

Strategic pre-congress coverage isn’t about volume. It’s about signaling what matters and preparing to capture it when it happens.

Part 2: Onsite — Capture Intelligence, Not Information

Then comes the real test: the Congress floor. Sessions, posters, KOL meetings, and leadership updates. It’s nonstop. Most MSLs leave with notebooks full of information that no one will ever use.

The best MSLs don’t capture everything. They capture what matters. Not the full transcript of everything that happened during a presentation, but the one line that shifts practice. Not every comment from a KOL, but the theme you heard echoed in 3 separate conversations.

KOL meetings work the same way. Every conversation should have a clear purpose and close with a next step. Even a hallway chat becomes gold when you can explain, “Here’s what was said, here’s why it matters, and here’s how we’ll follow up.”

And don’t forget leadership onsite. Short, daily updates, what changed, why it matters, what to watch tomorrow, make you their go-to voice in the field.

Part 3: Post-Congress — From Notes to Strategy

This is where most MSL congress reports collapse under their own weight. Forty+ pages of pointless summaries. If leadership wanted summaries of the abstracts, they could just read the congress website. They tune out by page 2. 

Great post-congress coverage does the opposite. It distills. It highlights the themes that emerged across sessions, the competitor signals to watch, and the reactions that matter most. It turns scattered inputs into a narrative that leadership can actually use.

Done right, your report doesn’t just sit in a shared folder. It gets quoted in senior meetings, shapes cross-functional strategy, and arms your field colleagues with talking points that land.

That’s when Congress coverage stops being busywork and starts being a career accelerator.

Why Strategic Congress Coverage Gets MSLs Promoted

For MSLs, Congress coverage is one of the fastest ways to stand out. Anyone can take notes. But the MSL who delivers crisp, strategic insights? That’s the person leadership remembers.

• You build credibility with senior leaders.

• You strengthen trust with KOLs.

• You make your boss’s life easier.

• You position yourself for faster promotion.

That’s why we built the Congress Intelligence Playbook, a team training program designed to give MSL teams a repeatable system for strategic congress coverage. It’s not about writing longer reports. It’s about delivering congress coverage that leadership can’t ignore.

Final Words: The 3 Parts of Congress Coverage Every MSL Must Master

At the end of the day, the 3 Parts of Congress Coverage Every MSL Must Master are simple but powerful:

1. Prepare with strategy, not summaries

2. Capture intelligence, not information

3. Deliver reports that drive action, not paperwork
   

Mastering these steps transforms Congress from 5 chaotic days into a career-defining opportunity. Because leadership doesn’t want more notes. They want intelligence.

And the MSLs who deliver it are the ones who rise fastest.