Edition 17: Use The Summer Slowdown

It’s almost July. Conference season has quieted down. 
Your KOLs are harder to reach. It feels like everyone in Europe is on vacation. You have a choice:

Coast and cram in September.
Or build skills now and crush Q4.

In this edition:

✔ What high-performing MSLs actually do in summer
✔ A weekly rhythm to stay sharp without burning out
✔ A chat prompt to have Mira map your action plan
✔ A smarter way to spend your summer slowdown (that pays off all year)

Let’s get it.

Jordan vs. Taylor: A Summer Split Screen 

Two MSLs. Same company. Same therapeutic area. Same quarterly targets. Very different choices.

Jordan’s Summer:
– “No one’s around anyway” → minimal outreach
– Waits until September to prep for congresses
– Skims new data
– Phones into presentations last-minute

Taylor’s Summer:
– Builds KOL trust with low-pressure outreach
– Starts congress prep in 30-minute sessions
– Practices explaining data aloud, no slides
– Focuses on one presentation skill each week

By fall:
Jordan is catching up.
Taylor is heading into fall prepared to crush.

What You Can Copy (Starting This Week)

1️⃣ Block 30 min twice a week for congress prep
Even if the agenda isn’t final, get familiar with sessions, speakers, and topics that align with your pipeline.

2️⃣ Send 1 KOL message per week
Keep it helpful, not salesy. Try:

“Hi Dr. Lee, I came across a poster that reminded me of your work in [topic]. Want to discuss it live on Thursday or Friday afternoon, or just to catch up this summer?”

3️⃣ Practice explaining 1 new study out loud
Keep it under 60 seconds. No slides. (Even better: record yourself and check your 5 Ps.)

4️⃣ Choose one delivery skill to master each week
Week 1: Slow down for emphasis
Week 2: Cut filler words
Week 3: Vary your pitch to hold attention

✅ Or better yet: have Mira plan your summer for you

Go to Mira and try this prompt:

“I’m a senior MSL mapping out a plan to make the most of a slow summer. Help me build a weekly routine to:
– Stay connected with KOLs
– Get ahead on congress prep
– Sharpen presentation skills
– Practice scientific storytelling
Make it practical, specific, and tied to Q4 readiness.”

If You Want Expert Feedback + a Proven System

That’s what the Elite Presentation Lab is built for. This isn’t another passive webinar or slide training. It’s a 6-month high-impact training experience where MSLs like you:

• Practice real scientific messages, not hypotheticals

• Get AI-powered feedback on your vocal delivery using our proprietary 5 Ps framework

• Build confidence in how you show up on Zoom, on stage, and in the field

• Improve fast with structured practice and expert guidance

Here’s What Being a Powerful Presenter Will Get You

To be the one who gets picked to:

✔ Present at the fall advisory board or speaker training

✔ Help train sales colleagues at the POA

✔ Lead the congress debrief

Plus, you get full access to our Presentation Mastery online course (a $1343 value!), including:

• The Art of Presenting

• Scientific Storytelling

• Crushing Virtual Presentations

Founder’s pricing ends July 4. Don’t miss it!
$995 one-time or $175/month for 6 months
Spots are limited to ensure high-quality feedback.

Don’t Wait for Fall to Catch Up

The MSLs who lead in Q4 are the ones who prepared in Q3.

This week:
– Send one low-pressure KOL note
– Block time for Congress prep
– Practice a 60-second summary out loud
– Focus on one delivery skill
– Or let Mira build your summer plan

And if you’re ready to upgrade your delivery for real:
Join us in the Elite Presentation Lab. Doors close July 15th.

Spots are limited, and we would love to have you!

Sarah, Patrina, Tom, & Ralph