Turning MSL Activity Into Value Stories 

INSTANT ACCESS to Replay + Resources
60-Min Hands-On Workshop for Medical Science Liaisons 

“I had 38 engagements this month.” 

That proves you were active. It does not prove the work created value. 

This workshop teaches MSLs how to turn activity into a value story with a simple framework: 

Connect the work to strategy → baseline → what changed → why it mattered 

Stop Reporting Activity. Start Showing Value. 

In 60 min, you’ll take one real example from your own work and turn it into a value story you can actually use. 

No vague “great discussion” language. No inflated impact claims. No pretending every meeting changed the world. 

Just a clearer way to show the value behind the activity. 

What’s Covered: The 3 Step Value Story Framework  

Step 1: Connect MSL Activity to Strategy 

Identify the strategic priority your activity supported 

Step 2: Establish the Baseline 

Know where things started to create the before and after 

Step 3: Show What Changed 

Explain what changed because of the work 

What You’ll Walk Away With 

• One finished value story based on your own work 

• A simple process for turning activity into impact 
• An AI prompt to help connect activity to strategy
   

Missed the live session?

No problem. You’ll receive on-demand access to the replay and all workshop resources after signing up.